I think virtual reality was such a breakthrough that never evolved that much. At the end of the day you couldn't really touch anything, but you could look all around your virtual world. This is truly an advancement. There is no need for heavy goggles and you can actually move around the virtual store. Kimberly Clark really invested a lot into this interactive simulation. It was amazing to see what data they could track and use to change their branding of each product. It seemed like one session with one virtual customer would lead to thousands of data points to analyze their marketing effectiveness. And then 30 minutes later they can analyze another virtual customer's experience and gain an additional data set that helps tailor their product displays to attract their ideal customers. It does seem a little futuristic.
After watching the video, I am wondering if they are selling this technology to their competitors, customers, or even other retail / consumer based businesses. It seems like they could make millions/billions alone with selling this VR testing facility to other companies. I guess they would have to convince companies that VR is the next step in getting better data and information about their customers. Some might think the costs outweigh the benefits. What if Kimberly Clark sold this concept or partnered with a company like Amazon? It could really turn your online shopping experience into very effective shopping that leaves you with little surprises. Now maybe we don't all have VR rooms in our house to go online shopping, but even starting with that sort of environment on your laptop would be interesting. It could also just hamper the online shopping experience as it might be harder to find a specific product as easily as it is today. It really makes you think what will online shopping look like in 15 years.
No comments:
Post a Comment