So, maybe I should have watched this video before posting last, but it sounds like the CEO of Twitter, Evan Williams, is looking at "extracting ... value" from the commercial entities on Twitter. I mean Twitter right now is the free billboard, TV spot, news article, word of mouth, radio ad, newspaper classified, etc. that many companies are using to gain followers and get information out to the public. It really doesn't seem right that a company can get a lot of customers to at least know about a brand and not have to pay for it. I think Evan Williams is doing it right: build the empire, lure everyone in, then figure out how to keep them and get something tangible out of them. Obviously no company would pay just to be on Twitter a couple of years ago when it was starting out. The popularity wasn't there. I think they can make money if they do it right. Give the companies some additional benefit/content they can use to help market themselves to their customers. Then they will pay for it. Good luck Twitter.
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